Horse Industry Software Wins an Australian Business Award

 

FeedXL.com has been recognised among Australia’s most innovative organisations, winning the Australian Business Award for ‘Best Software Product’in the services to agriculture category in 2011.

This award recognises products that demonstrate superiority and offer a point of difference from their competitors. Commenting on the win, Dr Nerida Richards said “this is a very welcome pat on the back for our team. We have literally been working out of our respective garages for the last 5 years to bring FeedXL to the standard it is today. It reinforces our commitment to developing horse nutrition software that is technically superior and very easy to use by anyone involved with horses. 

Launched to the Australian market in 2008, FeedXL has since expanded to New Zealand, South East Asia, the Middle East, USA, Canada and Mexico and is on the verge of being released in the UK. “Amazing feedback from happy customers has always been our greatest reward, and this award simply adds to the pride that we have in the product we have created” said Rod Vagg, FeedXL’s software developer.

Until recently only veterinarians or equine nutritionists could accurately identify vitamin or mineral deficiencies in a horse's diet or advise horse owners on the best balanced diet for their particular horse. But with FeedXL.com, horse owners and trainers don’t need to call in the specialist vet or nutritionist to benefit from their knowledge. The innovative FeedXL website makes it possible for everyone with a computer to formulate balanced and cost effective diets for horses of all breeds, in all disciplines and in all stages of life.

The Australian Business Awards challenges the full spectrum of private, public and non-profit sector organisations in Australia through its comprehensive business and product award categories.

Now in its sixth year, the Australian Business Awards program recognises organisations that demonstrate the core values of business excellence, product excellence, corporate responsibility, sustainability and commercial success in their respective industries. A total of 103 recipients were honoured from the 928 organisations that participated in the 2011 Awards.

Tara Johnston, Program Director of the Australian Business Awards, said the standard of entries for 2011 was a testament to the strength and resilience of the Australian economy.

“Australian businesses continue to adapt business processes, invest in product development and develop dynamic e-business initiatives that increase productivity and quality standards for all. The Australian Business Awards provide a welcome opportunity for organisations committed to business and product excellence to receive recognition throughout their respective industries for driving positive business outcomes,” said Johnston.

The product award categories are open to all products available in Australia delivered through the private, public and non-profit sectors and are evaluated in accordance with a number of key criteria, including performance, technology, visual appeal, cost-effectiveness, benefits to the user, sustainability and compliance.

For more information about FeedXL.com, please contact Dr Nerida Richards (0408 377 708) or see http://feedxl.com/.

Dr Richards writes a monthly nutrition article for Horsezone and her articles are always interesting and informative. Read the most recent article here.

 

About the Australian Business Awards

The Awards commenced in 2005 and are open to all private, public and non-profit sector organisationsoperating in Australia. This includes multi-national subsidiaries, government departments, agencies or bodies, franchisors and non-government organisations.

The mission of the Australian Business Awards is:

• To conduct an annual awards program with regional recognition and global significance;
• To recognise and honour corporate and product excellence;
• To continuously develop a dynamic and rigorous framework of assessment;
• To ensure that the assessment process is fair and objective, free of bias or influence; and
• To provide a viable world-class initiative that is technologically advanced for consumers and the business community

Details regarding the Awards program can be obtained at www.businessawards.com.au