Horsezone Help and Support
Selling a Horse or Item
Register for a Horsezone Account
Create your listing
Edit your listing
Pay for your listing
Buying a Horse or item
Selling a horse or item
Register for a Horsezone Account
Click on register on the top right hand corner, fill out your contact details and choose a username and password. Your user name and phone number will be visible on your listing, however all other items are optional to view to the public.
Create your listing
Title and description
This is the first thing prospective buyers will see and needs to be catchy and informative. This is where you should put a detailed description of your horse or item for sale. Remember to include information that is likely to influence the buyer. Include details of the horse or item, pedigree, career and nature.
The description should tell the story of the horse. It is this story that will differentiate the horse from other horses on the site. We know from experience that this value add will attract the buyers attention to submit an enquiry.
The description SHOULD NOT BE WRITTEN IN CAPTIAL LETTERS LIKE THIS, as it comes across as aggressive, as if you are shouting at them and may put some buyers off. It is also sometimes difficult to read sentences and paragraphs that are solely written in capitals.
Discipline and horse details
You can choose up to three disciplines that fit best with your horse. This will show up in the search results, and buyers can search through horses by discipline. Also remember to include the height, colour sex and age. The more detail you can give about your horse, the more likely you will be to get an enquiry.
Buyers are generally well researched and know more or less what something is worth. They know the ball park figure and also know most things are negotiable. Naturally with any items more often than not, the value is in the eyes of the beholder however you can also quickly shut yourself out of getting into a conversation with a buyer by pricing too high.
Price your horse or item at a price you think is reasonable enough that someone would enquire. Any higher than that, you won’t even get into the conversation. When pricing your horse, ask yourself “what would I be willing to pay for this if I were buying?” If you haven’t had an enquiry in a week or two, you should think about adjusting your price.
Photos and videos
Having great photos is important in selling success, buyers tend to look at listings that have photos and videos so that they can see what they could potentially buy. We know from experience that most buyers will buy without physically seeing the horse, for this reason having a quality photo is crucial as the buyer will base their decision on this photo. The photo draws attention and can also quickly build an emotional connection and confidence between the buyer and the horse.
- Photograph your horse in full, even sunlight ensuring the sun is behind the camera to avoid shadows.
i. The horse should be standing in a natural correct balanced pose.
ii. The left front leg should be straight from the shoulder to the fetlock joint, and the right side front leg set slightly behind.
iii. The left back leg should be stepped slightly forward.
iv. The head should be erect and alert, the ears pricked forward.
- Ensure a clear background, free from things that could distract buyers from the horse
- Avoid pictures of your horse grazing or walking
- Include a picture of mares with their foal
- Ensure the photos is not too close of far sway
Tips for photographing your horse:
How to upload your photo on the site
There are specific instructions on how to upload your photos on this page. You will be prompted to add new photos after you have put the description, title etc. of your listing.
How to upload your video on the site
We only accept videos that are on Youtube already. Simply, copy and paste the URL of the video into the relevant section in the upload process and your video will appear below your photos. If you have more than one video to upload, simple separate the urls with a comma.
Featuring your listing
With 1000s of listings on the site, sometimes your listing can get lost in the crowd; especially as the longer the listing is up, the further down the list it will appear. Ensure your listing stays above all standard listings in your category by featuring it. You can choose to feature your listing after you have uploaded your photos when you are first creating your listing. You can also feature existing listings by clicking on the green plus icon of your active listing.
Edit your listing
To edit your listing at any time, log into your Horsezone
account and click on My active listings under “My Account” on
the left hand side. Choose the listing that you want to edit
and click on the [insert button] button. From here you can
make unlimited changes to your listing including price, photos
Pay for your ad
After you have uploaded your listing, you are then prompted
to checkout; this is where you will need to choose how you
will pay. You can either pay by credit card, or through your
account balance with Horsezone.com.au.
Pay by credit card:
Once you have entered your credit card details in the checkout screen, you will receive confirmation of payment via email and your listing will be live on the site immediately.
Pay by account balance:
In order to pay by your account balance, you need to upload money into it first. To do this, simply click on add to my account balance on the left hand side in My Account. Once this money is in your account balance, you can use to it to pay for new listing and featured existing listings. If you are uploading multiple listings, this can be a helpful tool to save you time. You only need to enter your credit card details once and upload the amount of money you need in one hit, instead of having to input your credit card details multiple times. You can also leave money in your account balance for future listings.
Find your listing
Once you have paid for your listing, it will immediately
appear on Horsezone.com.au. The easiest way to find your
listing is to click on recently added listings on the site and
your listing will be at the top. Alternatively you can click
on the relevant category in browse listings, or use the search
box on the buy page of Horsezone.com.au. .
Maximize your enquiries
Each enquiry is a potential buyer so take the time to answer all enquiries promptly.
2. A phone lead is a HOT lead as the caller is in the buying mindset and will most likely be sitting in front of their computer looking at your listing. You have the opportunity to speak to them right there and then. Strike while the iron is hot and make sure you get contact information and reason to contact them in the future.
3. Remember each enquiry is someone interested in buying an item. If it is not the one they initially enquired about, what else do you have that may interest them?
4. Ensure you create a potential buyer database. If you can’t help them now, it’s always best practice to give them a courtesy call at a later date as you never know what stage of the buying cycle they may be at.
5. If you receive an email lead, we recommend that you call the potential buyer as soon as possible. We have learnt from experience that the quicker the response time to enquiries, the more likely the sale.
6. If you do not get a hold of them the first time, follow up the call with an email and then keep trying as they are expecting some sort of contact from you.
How to sell safely
Ensure only the relevant people have access to your Horsezone account and keep your password secure, keep any personal information hidden that isn’t relevant to selling your item
2. Ensure you are selling your item or horse for the correct price
To ensure you aren’t overvaluing or undervaluing your item or horse, ensure you research what other similar items or horses are selling. Determining the market price will ensure you don’t sell your horse or item for too little, or waste your time waiting for a buyer for a price that it too extreme.
3. Answering enquiries
We encourage buyers to ask many questions to ensure you are legitimate, just be wary of buyers asking any inappropriate questions about your personal details.
4. Closing the deal
Always receive payment first before sending the horse or Item to the buyer. Ensure all cheques have been cleared and that all funds are in the bank. This will ensure that you don’t lose out of both a beautiful item or horse and the money.
Buying a horse or item
Find a listing
To search for a specific item or horse, simple click on buy on the red tool bar, or click here. Fill out of the search box with as much or as little detail as required.
You can also browse listings in each category in the left hand navigation. Simply click on the category you would like to browse and all the listings will appear, with featured listings at the top and the rest of the listings below in date order.
There may be some listings that you would like to keep an
eye on. Instead of searching for it each time, you can add it
to your favourites list.
Simply click on “add to favourites” on the quick options to the right hand side and the listings will be added to your favourite’s list. You can access this list in your Horsezone account, under my Favourites.
Remember though that there are 10000’s of people that are on the site each month, so if you have a horse in your favourites list, don’t wait too long before you enquire!
Set up an email alert
Be the first to know when new listings become available by
signing up to our email alert service.
By signing up to this service, you will get immediate email notification when a listing is added to the site that meets your criteria. You can set up multiple email alerts with different criteria to ensure you don’t miss out on a great buy!
To sign up for email alerts, log into your Horsezone account and click on emails alerts located under my account of the left hand navigation. Then choose the category that you would like to see listings from. You can also choose to only be alerted on new listings that have specific terms within the listing e.g. “Foal at foot”, “Eventing”, “Filly” etc.
Enquire on an item or Horse
Once you have found an item or horse that you are interested in, simply use the enquiry box at the bottom on the listing to enquire about the listing. If they have left a phone number in the listing, you should also call them to ensure they are aware of how interested you are. Remember to leave your name, contact number and email address on all enquiries so that they can contact you
How to buy safely
Here are a few tips to ensuring you don’t get caught in a scam and remain assertive through every stage of the buying process. If you have concerns about the legitimacy of a listing, please click on report listing on the bottom left hand navigation or email Support @horesezone.com.au
If a listing looks too good to be true, it most likely is. Remember any items or horses that are significantly undervalued are red flags.
2. Contact the buyer multiple times
Contact the buyer through phone or email. If they have only provided an email, ensure you request a phone number too. Have some key questions ready to ask the seller too ensure that they aren’t fraudulent, remember the more information you get, the more educated decision you can make.
3. Inspect the item
Ideally you can go and inspect the item; however we know that most of the time you won’t be able to. Ensure that you ask for enough photos so you get a good idea on the item, and ask a lot of questions.
4. Get a vet check
Before buying any horse, it is ideal to get a vet check so you can be assured the horse is sound. Horsezone has a directory with local vets where you can find one near.
5. Keep a record
Keep a record of contact between yourself and the Seller, that way if anything does go wrong, you have records to back your case up.
Fraudsters posing as Horsezone or other known sites
How to avoid them: Horsezone does not handle any aspect of the final transaction. The only payments made to Horsezone are for listing services. Horsezone does not provide a "Bill of Sale", nor does Horsezone provide any escrow services. If you are not sure if an email is from us, contact us at firstname.lastname@example.org.
How to avoid Scams
Avoiding scams is simple - make sure you see the listed item before you buy it. If a deal sounds too good to be true, it is, and if the person refuses to let you see the item in person, don't deal with them. If you notice a suspect listing contact us at email@example.com.
How to avoid them: We do all we can to stop scammers from contacting you, but if you get a message from a buyer offering to pay more than you are asking or asking you to ship to a foreign country, don't reply to them. Never cash a check from someone you haven't met in person, it might be fake. If you send us their email address, we will stop them from contacting you.
"Do it in person"
Don't send money to someone you haven't met in person
- through Western Union or Moneygram
- through wire transfer
- through Paypal unless they are a verified Paypal member or they have a positive online reputation
Don't fall for fake protection programs.
- There is no service provided by Horsezone, Paypal, or Facebook, that "holds the payment until the item was shipped".
- There are escrow services out there, but scammers sometimes pretend to be one, so you should research an escrow service and its reputation before using one.
- Horsezone does not provide a "Bill of Sale"
- Beware of cheques. It takes a few weeks for your bank to notify you that you deposited a fake cheque. It's best to go to the bank with the buyer and get a cashier's cheque issued in person.
- Never accept extra payment with complicated excuses.
- Never send a portion of the money back to the buyer, a shipping agent, or any other person.