Click on register on the top right hand corner, fill out your contact details and choose a username and password. Your user name and phone number will be visible on your listing, however all other items are optional to view to the public.

This is the first thing prospective buyers will see and needs to be catchy and informative. This is where you should put a detailed description of your horse or item for sale. Remember to include information that is likely to influence the buyer. Include details of the horse or item, pedigree, career and nature.

The description should tell the story of the horse. It is this story that will differentiate the horse from other horses on the site. We know from experience that this value add will attract the buyers attention to submit an enquiry.

The description SHOULD NOT BE WRITTEN IN CAPTIAL LETTERS LIKE THIS, as it comes across as aggressive, as if you are shouting at them and may put some buyers off. It is also sometimes difficult to read sentences and paragraphs that are solely written in capitals.

You can choose up to three disciplines that fit best with your horse. This will show up in the search results, and buyers can search through horses by discipline. Also remember to include the height, colour sex and age. The more detail you can give about your horse, the more likely you will be to get an enquiry.

Buyers are generally well researched and know more or less what something is worth. They know the ball park figure and also know most things are negotiable. Naturally with any items more often than not, the value is in the eyes of the beholder however you can also quickly shut yourself out of getting into a conversation with a buyer by pricing too high.

Price your horse or item at a price you think is reasonable enough that someone would enquire. Any higher than that, you won’t even get into the conversation. When pricing your horse, ask yourself “what would I be willing to pay for this if I were buying?” If you haven’t had an enquiry in a week or two, you should think about adjusting your price.

Having great photos is important in selling success, buyers tend to look at listings that have photos and videos so that they can see what they could potentially buy. We know from experience that most buyers will buy without physically seeing the horse, for this reason having a quality photo is crucial as the buyer will base their decision on this photo. The photo draws attention and can also quickly build an emotional connection and confidence between the buyer and the horse.

Tips for photographing your horse:

• Photograph your horse in full, even sunlight ensuring the sun is behind the camera to avoid shadows.
• Ideally:
  i. The horse should be standing in a natural correct balanced pose.
  
  ii. The left front leg should be straight from the shoulder to the fetlock joint, and the right side front leg set slightly behind.
  
  iii. The left back leg should be stepped slightly forward.
  
  iv. The head should be erect and alert, the ears pricked forward.
  
• Ensure a clear background, free from things that could distract buyers from the horse
• Avoid pictures of your horse grazing or walking
• Include a picture of mares with their foal
• Ensure the photos is not too close of far sway

How to upload your photo on the site
There are specific instructions on how to upload your photos on this page. You will be prompted to add new photos after you have put the description, title etc. of your listing.

How to upload your video on the site
We only accept videos that are on Youtube already. Simply, copy and paste the URL of the video into the relevant section in the upload process and your video will appear below your photos. If you have more than one video to upload, simple separate the urls with a comma.

With 1000s of listings on the site, sometimes your listing can get lost in the crowd; especially as the longer the listing is up, the further down the list it will appear. Ensure your listing stays above all standard listings in your category by featuring it. You can choose to feature your listing after you have uploaded your photos when you are first creating your listing. You can also feature existing listings by clicking on the green plus icon of your active listing.

To edit your listing at any time, log into your Horsezone account and click on My active listings under “My Account” on the left hand side. Choose the listing that you want to edit and click on the [insert button] button. From here you can make unlimited changes to your listing including price, photos and description.

After you have uploaded your listing, you are then prompted to checkout; this is where you will need to choose how you will pay. You can either pay by credit card, or through your account balance with Horsezone.com.au.

Pay by credit card:
Once you have entered your credit card details in the checkout screen, you will receive confirmation of payment via email and your listing will be live on the site immediately.


Pay by account balance:
In order to pay by your account balance, you need to upload money into it first. To do this, simply click on add to my account balance on the left hand side in My Account. Once this money is in your account balance, you can use to it to pay for new listing and featured existing listings. If you are uploading multiple listings, this can be a helpful tool to save you time. You only need to enter your credit card details once and upload the amount of money you need in one hit, instead of having to input your credit card details multiple times. You can also leave money in your account balance for future listings.

Once you have paid for your listing, it will immediately appear on Horsezone.com.au. The easiest way to find your listing is to click on recently added listings on the site and your listing will be at the top. Alternatively you can click on the relevant category in browse listings, or use the search box on the buy page of Horsezone.com.au. .

Each enquiry is a potential buyer so take the time to answer all enquiries promptly.

Search option
To search for a specific item or horse, simple click on buy on the red tool bar, or click here. Fill out of the search box with as much or as little detail as required.


Browse listings
You can also browse listings in each category in the left hand navigation. Simply click on the category you would like to browse and all the listings will appear, with featured listings at the top and the rest of the listings below in date order.

There may be some listings that you would like to keep an eye on. Instead of searching for it each time, you can add it to your favourites list.
Simply click on “add to favourites” on the quick options to the right hand side and the listings will be added to your favourite’s list. You can access this list in your Horsezone account, under my Favourites.
Remember though that there are 10000’s of people that are on the site each month, so if you have a horse in your favourites list, don’t wait too long before you enquire!

Be the first to know when new listings become available by signing up to our email alert service.
By signing up to this service, you will get immediate email notification when a listing is added to the site that meets your criteria. You can set up multiple email alerts with different criteria to ensure you don’t miss out on a great buy!
To sign up for email alerts, log into your Horsezone account and click on emails alerts located under my account of the left hand navigation. Then choose the category that you would like to see listings from. You can also choose to only be alerted on new listings that have specific terms within the listing e.g. “Foal at foot”, “Eventing”, “Filly” etc.

Once you have found an item or horse that you are interested in, simply use the enquiry box at the bottom on the listing to enquire about the listing. If they have left a phone number in the listing, you should also call them to ensure they are aware of how interested you are. Remember to leave your name, contact number and email address on all enquiries so that they can contact you

Here are a few tips to ensuring you don’t get caught in a scam and remain assertive through every stage of the buying process. If you have concerns about the legitimacy of a listing, please click on report listing on the bottom left hand navigation or email Support @horesezone.com.au

Fraudsters posing as Horsezone or other known sites
How to avoid them: Horsezone does not handle any aspect of the final transaction. The only payments made to Horsezone are for listing services. Horsezone does not provide a "Bill of Sale", nor does Horsezone provide any escrow services. If you are not sure if an email is from us, contact us at support@horsezone.com.au.

How to avoid Scams
Avoiding scams is simple - make sure you see the listed item before you buy it. If a deal sounds too good to be true, it is, and if the person refuses to let you see the item in person, don't deal with them. If you notice a suspect listing contact us at support@horsezone.com.au.

Fraudulent buyers

How to avoid them: We do all we can to stop scammers from contacting you, but if you get a message from a buyer offering to pay more than you are asking or asking you to ship to a foreign country, don't reply to them. Never cash a check from someone you haven't met in person, it might be fake. If you send us their email address, we will stop them from contacting you.

Safety Guidelines
"Do it in person"

Buyers

Don't send money to someone you haven't met in person

• through Western Union or Moneygram
• through wire transfer
• through Paypal unless they are a verified Paypal member or they have a positive online reputation

Don't fall for fake protection programs.

• There is no service provided by Horsezone, Paypal, or Facebook, that "holds the payment until the item was shipped".
• There are escrow services out there, but scammers sometimes pretend to be one, so you should research an escrow service and its reputation before using one.
• Horsezone does not provide a "Bill of Sale"

Sellers

• Beware of cheques. It takes a few weeks for your bank to notify you that you deposited a fake cheque. It's best to go to the bank with the buyer and get a cashier's cheque issued in person.
• Never accept extra payment with complicated excuses.
• Never send a portion of the money back to the buyer, a shipping agent, or any other person.